digital collateral

The World Wide Web has brought a whole new dimension to corporate identity. It is critical for a company to properly extend its identity to the digital world to ensure its message is consistent everywhere. Digital collateral includes media such as PowerPoint presentations, kiosks, email marketing, and demo disks.

Today, e-mail makes it possible to communicate with clients without ever printing a piece of paper. Therefore there is a definite need to have digital collateral for electronic communication. From e-mail signatures to presentation programs, a company's corporate identity needs to be consistent and complete across all digital materials.