print collateral

Print is a primary method of presenting information while reinforcing the corporate identity. Business cards, stationary, and marketing brochures must brand your company consistently.

Extending beyond business correspondence, printed material is widely used to communicate a specific message to a target audience.

Good design means the material communicates the intended message successfully to the reader. This requires the recipient reads the message. Reading takes time, effort, and attention. A document must appear to be worth the reader's time. This goes beyond visual appeal and clear writing. Most writing is never read because of weak or inappropriate design.

Good design results in branded material a recipient wants to read.